November 2009

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C’mon People – Suggestabox!

You can use certain commands when searching to find out some relevant details about a web site, here are some of the useful ones, these can be especially helpful in analysing your site and your competitors:

site:yourwebsite.com - This will show you a list of all the indexed pages with the search engine

link:yourwebsite.com – This shows a list of all the inbound or baclinks to the web site

allintitle:your title words here – This will show you a list of sites that use all of the keywords you specify in the page title

intitle:keyword – This will show you a list of websites that are using your keyword in the title

allintext:your keywords here – This will show you a list of sites that use all of the keywords you specify in the text

intext:keyword - This will show you a list of websites that are using your keyword in the text

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Getting to Number One in the SERPS!, well lets try it the easy way first. Lets say you had a new product or even a unique product, how can you rank highly in the organic listings; the search results that are free.

Lets say we have got a new meat product and we reckon that yellow sausages are the next big thing, with a pinch of tumeric whilst cooking those snags  turn out a nice yellow hue when done. Read the rest of this entry »

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RSS, Atom and Web Feeds can be a confusing topic when you first start to hear about them, you will typically see them next to small icons (also known as Chicklets)  like you see below on web pages with the option to subscribe to them.

rss-icons

rss-icons

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One very coolweb site is the Internet Archive | Way Back Machine, the site documents and retains versions of web sites throughout time. Just insert a URL and it will show you all those nasty web designs from part of the ’90′s to the current day.

It’s a great reference to see what your competition was doing right or wrong, check out the source code of the older sites to see the amount of spam in the meta codes.

The archive also has a bot that goes around, so remember that your site will also be preserved for eternity so don’t leave anything embarrassing lying around.

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Along Came A Spider

Crawlers, bots and spiders are  those critters that come along when you least expect or you can’t wait ’til they show up uninvited. Once they come and visit and check out your goods they will make a note and come back.

You can identify the bots by looking in your web logs and will discover that the big 3 are:

Google – Googlebot
Yahoo – Yahoo Slurp
Bing – MSNbot (wondering if they’ll change that soon, like Bingbot)

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If you get scammed of deceived online, you can report internet crime at the following:

IC3 associated with the FBI

Federal Trade Commission

Econsumer

Netcraft – Phishing Dobbing in Tool

Identity theft happens to a person every 3 seconds…

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So just about to publish that site and say hello to the world?

Just say hello to the validator first in case, there is something glaringly obvious that needs a tune up…

Get validated!

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Some words are in a way discarded by search engines to save space or time or both. These are known as “Stop” words. After a page is indexed it is stored on disk space but some words may not make it there to save space, if the objective is to speed search results than these words are simply not referenced when a search engine is scouring the index it rathers looks at the words around the stops. Read the rest of this entry »

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There are some meta tags that are still important, well to some anyway, these are looked at by the crawlers and have a big impact on search engine results. When you address these tags you are starting the first steps to SEO your site.

The tags are Page Title and Description and these should sit right at the top of your html page, the Keywords tag follows and should be in there at least for convention sake. See the post earlier for some information on the keyword tag.

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The 3 logins to master your density:

Yahoo

Bing

Google

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